5 Reasons Why Lightroom Is Perfect For Bloggers And Content Providers
June 10, 2014
2 comment

If you run a website or a blog, you are probably already aware of the importance of including images in your content. Web pages that intelligently use images to break up a post’s text content are more interesting, provide a better user experience, and will garner more views and user engagement than those that only use text. Images can also convey your message better than even the best copy.

Lightroom Fanatic - Lightroom For Non-Photographers

But managing those images and finding the right one for a post can sometimes be a chore. That’s when it’s time to turn to the solution that photographers use to manager their images…Lightroom! Adobe Lightroom is a powerful photo processing tool, but its image management features also make it perfect for non-photographers to better manager their photo and image libraries.

Here are my top 5 reasons why Lightroom is the perfect image management tool for bloggers and content providers…even if they aren’t photographers.

Getting Started Is A Snap

One of the big hurdles for most non-photographers when looking for an image management solution is how complicated it is to get started. With Lightroom, getting started is as simple as pointing Lightroom to where your images are located. Whether your library consists of your own photos, stock images, or images from your iPhone, you can take advantage of the powerful catalog and image management capabilities in no time!

Finding An Image Is Easy With Keywords

Once your images are inside of Lightroom, you can easily find a relevant image by searching for the right keywords. I might tag a red rose with “flower, red, rose, petal, nature”. Later on, if I need something red for a post, I could search for the keyword “red” and that, along with every other image I tagged as red, will come back in my search. Lightroom will also show me keywords that I’ve used before so that I can keep my keywords concise. Keywords, rating, and flagging make it easy to find the image you are looking for.

Create And Apply Watermarks

There are many reasons why people watermark their images. While watermarking won’t necessarily stop someone from stealing your image, it does allow you to add your website or brand to an image so that when they show up in a Google image search, for example, the watermark will be visible when the rest of your content is not which can lead to more exposure. Lightroom gives content providers the ability to create their own watermarks from text or a graphic and apply that watermark to their images, either by exporting them or uploading them to a blog.

Easy Exporting To Your Blog

In the old days, you might have to export an image from one tool, apply a watermark with another, and then use yet another tool to upload the image to your blog. With Lightroom, applying a watermark and exporting to most popular content platforms like WordPress can be done easily and seamlessly from the same tool. Exporting directly not an option? It’s still easy to resize and apply a watermark, and then all you need to do is upload it yourself.

Oh, And You Can Also Edit Your Images

Did you know that Lightroom is also an image editor? Even with some well-produced stock images, it can be necessary to crop to fit a particular aspect ratio, or to resize it or reduce the quality to reduce its size. That’s a breeze with Lightroom. Want to use images from your iPhone? Some simple adjustments can make an ordinary snapshot something extraordinary. Image editing in Lightroom is much easier than a more complicated tool like Photoshop, but it’s just as powerful. With a small learning curve, you can become proficient in no time!

Ready to get started? Download the free trial of Lightroom today!


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There are 2 comments

  • LS3 says:

    The metadata filter in the Library module used to have the option the filter for photos that had been uploaded to SmugMug (and even my the upload date). This filter has disappeared (even though the data is still in the Develop module history). Is there any way to get this filter option back? Thanks so much!

    • dave says:

      Hi! Was that provided by a SmugMug plug-in by any chance? Is that plugin active and working?

      You can see what options are available by turning on the Filter, making sure you have Metadata selected, and then on the top right of the filter window, you can select which metadata set you want to use to filter.

      Hope that helps!